Increase your return from push notifications
Fed up with low impact? OpenBack's mobile edge computing gives you more control, full metrics and better deliverability.
“a great partner, from providing a team member … to helping setup … to working with us to optimize”
EVP, BD & Marketing at JumpStart Games
Drive instant impact to core revenue & growth metrics
- Tools that increase push notification and in-app message click through (CTR)
- Increased retention, or lowered churn, increases active users and app monetization
- Instant lifts in monetization, revenue and Customer Lifetime Value (CLTV/LTV)
- Deeply understand and optimize key push notification metrics
Real-time Content to the Right Person at their Best Moment
- Using 25+ real-time contextual signals to deliver at the best moment for each user has big impact. Deliver when you know the user has time to engage with your app.
- Real-time personalization of content without complex backend systems and data synchronizations. Use any data in your app to segment and personalize messages for each user, on the fly, in real-time.
- Dynamic notifications means you can also update or remove notifications after they have been delivered, anytime.
Increased Deliverability, Complete Metrics
- Understand which users are only active because of push notifications, and how push impacts your retention cohorts
- Complete metrics on push & in-app messaging - deliver, dismiss, click, goal conversion, revenue impact, opt-out and uninstall influence and more
- Solve the fast declining push notification delivery rates with mobile edge computing
- No longer will a user who hasn’t opened your app in a month have a delivery rate below 50%
- Deliver to handsets blocking most push notifications. Deliver to phones in China without a local partner.
PRIVACY BY DESIGN
Data doesn’t have to leave the users device to personalize the content and experience
- The only platform that enables the use of personal data without needing to collect that data or require explicit consent from the users
- COPPA and GDPR-K compliant out of the box
- HIPPA compliant for healthcare, as patient data not processed by a 3rd party
- Complete control over what data or metrics, if any, are collected from the user's device
Powered by Mobile Edge Computing (MEC)
Behind the scenes, the technology is a complete paradigm shift from collecting all data to the cloud for processing and sending back out, to moving the execution of business rules and logic out to the client mobile app, on device in the user's pocket.
Gaming apps love the instant monetization gains
A 600 person gaming group doubled click through just by transferring their campaigns
No data collection required which is great for Kids apps
The only push notification platform that doesn’t need to collect the push token, as prohibited by the FTC under COPPA without parental consent
Loved by CRM teams
All the tools & capabilities world leaders need for the best in the mobile engagement
Many of the leading mobile apps from all over the world trust OpenBack to improve their growth.
Many of the leading mobile apps from all over the world trust OpenBack to improve their growth.Check out some of our customers
“After talking to many platforms and building push ourselves, we chose OpenBack given reliability matters a lot for us and our millions of users…”
Mr. Rick Evans
DreamWorks Animation Studio is a subsidiary of Universal Pictures who deliver leading games alongside many movies. OpenBack COPPA-compliantly powers their School of Dragons app for children.Learn about how this leading kids app solved for data privacy
Video introduction to the Capabilities
Simple onboarding & migration
Easy to Implement & Maintain
Easy to add SDK (3 lines of code for Android, really). Actively maintained and backwards compatible SDKs (some customers still happily on v1!). High priority support for developers including LiveChat.
Dedicated Onboarding Support
Most customers self-serve, but we will give you as much support as you need across technical/engineering, product, marketing and anything else to make things easy.
Migration from other vendor platforms, or self-build platforms is easy with custom guides for many others, making transition painless.
Find growth insights in our playbooks, whitepapers and on our blog
Best Practices 2021Grab the Playbook now
School of Dragons Case Study/Jumpstart Case StudyDownload the case study here