News & Events

Last update: May 2021

2021-02-10

OpenBack Companion App Lets You Test Your Notifications, Track Metrics

Latest in our list of features and updates, OpenBack are pleased to announce the relaunch of our Companion App.

Mobile app developers can use our Companion App to test individual notifications and entire push campaigns. Check push notifications and in-app messages to see the effects of personalization, custom HTML track, and individual message metrics in real-time. You can also simulate message delivery scenarios or test with live device data. Essentially, the Companion App gives you the most accurate testing grounds to trial your push campaign and prognosticate the results before going live.

Download our NEW Metrics & Measurement Playbook to learn how to optimize your push campaign!

openback companion app
Image Source: Companion App screenshots
  • view all existing push notification campaigns from within your dashboards
  • use device or simulated signals to test campaigns
  • visualize interactive display messages on your device
    • images
    • videos
    • GIFs
    • web URLs
    • and more
  • manage or make edits to your user profile

openback companion app

Case Scenarios for the OpenBack Companion App

You can use the app to provide simulated data to represent different segments of users. This allows you to experiment with personalizing notifications for different countries, time zones, etc. For example, if you have a soccer app, notifications about international match results will have a different tone depending on different segments of end users. To alert English users of an England win against Spain, you might send something celebratory to the effect of “Football’s coming home! England smash Spain in 6-1 win!” Meanwhile, Spanish users would receive something of a much different tone: “¡Vergonzosa! Que partido catastrofico, perdido a Ingleterra, 6-1.”
The Companion App allows you to simulate your location being both in England and in Spain. And you’ll receive a notification for each of these scenarios. It’s essentially a way to take your push campaign for a test drive. This allows you to check the metrics before committing to anything.
For more tips on how to personalize your push notifications to maximize click-through rates, read our blog post: Personalization: The Key to Unlocking Your Push Notifications’ Potential
Download the OpenBack Companion App from the App Store or Google Play.

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