News & Events

Last update: May 2021


OpenBack Will Be Attending MAU 2019

OpenBack is very excited to announce that we’ll be headed to Las Vegas for May 1-2, to attend MAU 2019!

MAU is the world’s #1 mobile acquisition and retention summit, and this year we’ll be meeting and networking with over 2,200 top mobile brands.

With 200+ keynote and panel speakers, hands-on workshops, and exhibitions where startups can exchange ideas and strategies with leading brand names, MAU is the ideal situation to forge connections and synergize with the brightest minds of the mobile apps industry.

OpenBack will be in Booth 140, so come say hi. We’re looking forward to meeting you!

Download our Mobile Marketing Playbook to perfect your user engagement game!

What Is OpenBack?

OpenBack is the only mobile engagement platform that utilizes machine learning and device-side decisions to make your smart notifications reliable, engaging, and secure. With our hybrid approach, we provide you the tools you need to personalize your mobile notifications in terms of timing and content, maximizing customer engagement and retention.

Read more about our product, or check out our blog to see how you can use our unique solution to boost your targeted ad campaign.

What Is MAU?

Mobile Apps Unlocked (MAU) is the flagship summit, sponsored by, an umbrella community that encompasses mobile apps, consumer brands, and startups, that brings all of these projects and innovators together.

MAU offers a unique, two-day experience where both newcomers and industry giants can connect, in a dynamic environment of keynotes and workshops. VCs, innovators, and startups can engage with CEOs in a learning-intensive deep dive into trends and strategies in the rapidly evolving field of mobile apps.

Drinks receptions and other social events are also on the roster over the two-day event, and set against the exciting backdrop of Las Vegas, it’s a prime environment for forging robust connections and sparking innovation.