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Last update: May 2021

2021-05-05

Update Delivered Notifications With OpenBack’s Dynamic Push Feature

Have you ever sent a push notification and immediately realized there was a spelling mistake? Or you’d accidentally sent the wrong information to the wrong user segment? Push notification fails of this type are common enough, but can alienate users and give your brand a bad look. OpenBack’s unique Dynamic Push feature gives developers a second chance to do-over mistakes and update notifications that have already been delivered. This is just one aspect of our platform that encompasses truly next-gen technology and real-time engagement with users. We’ll take a look at some potential use cases for being able to update notifications below.

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What Is OpenBack’s Dynamic Push Feature?

OpenBack’s dynamic push notification feature lets you update the content of a notification once the user has received – but have not interacted with – a notification. So, as long as the notification is still sitting in the device’s Notification Center, and the user has not clicked or swiped it away, you are able to edit its content, or delete it from your user’s device.

Crucially, you can update the notification content without re-notifying the user with a second alert. This allows you to update any errors or outdated information discreetly, without the user noticing. Ultimately, this is beneficial for both the mobile app and the end users. Users receive fewer notifications, and the notifications they do receive will be more accurate and error-free. (For example, they will only be aware of receiving one notification, as opposed to one notification, plus an extra notification correcting the previous one’s mistake, which runs the risk of causing confusion.)

What Other Push Notification Platforms Let You Update Push Notifications?

In short, none of them. This innovative feature is unique to OpenBack’s hybrid platform, in which all data processing occurs on the device itself. For all other push notification SDKs on the market, once the push token is sent from the app backend to the cloud server, it’s out of the developers’ hands.

Interestingly, iOS has a feature that lets you modify content of a newly delivered notification before the notification itself is displayed on the user’s device. However, the window for updating the notification is brief, only allowing modification of the payload before it leaves the APNS cloud server. It also requires a notification service app extension, which the developer would have to include with their iOS app bundle.

OpenBack is the only platform that includes Dynamic Push as a built-in feature. Plus, it also lets you modify notifications at any point before the user interacts with it.

What Use Cases Are There for Updating Push Notifications?

The use cases for OpenBack’s Dynamic Push feature are endless. Not counting the value of being able to take back push notifications because of typos or other content errors, the ability to edit notification content in real-time will be a total game-changer.

Dynamic Push is ideal for improving UX for apps whose primary utility is getting real-time information to users. For example, newsfeeds, sports apps, travel apps, etc. A football app that lets users follow their favorite teams and players can update scores and player stats in real-time, making sure users only see the most up-to-date information.

Likewise, news and traffic apps can use this feature to keep users abreast of the latest developments. For example, say there’s a backup on the beltway that your user habitually takes to work. You can notify users with a notification: “30-minute delays expected on I-695” and then amend the estimated delay time as needed.

Or, if there’s a breaking news item that you want to get a jump on before your user hears about it from another source, you might sent out that first push alert before you have the full story. For example, breaking election results, or a crisis situation that’s still unfolding. Don’t bombard your user with a different notification for each new detail. Instead, you can amend the original notification as long as it’s still unread in the user’s Notification Center.

In an age where accuracy and timeliness of information is more important than ever, updating push notifications is a crucial feature for any mobile app that wants to keep a positive relationship with its users long-term.

Get in touch with one of our experts to learn more about Dynamic Push and OpenBack’s other features that will improve your users’ app UX and increase your Return on Push Notifications.

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