Use OpenBack to Personalize & Segment Notifications Without Backend Work
As we have explored in previous blog and newsroom posts, personalization and segmentation of your user base is key if you want to design a healthy, effective push notification campaign to maximize your return on push. And, unlike other mobile engagement SDKs, the OpenBack platform lets you personalize content and segment users WITHOUT a lot of complex backend work. All you need is 4 simple lines of code to integrate OpenBack with your mobile app. This includes enhancements to moustaching, and passing in values – as well as unlimited attributes tracking and setup by the SDK. After completing the OpenBack Integration Plan and verifying, then you’re ready to publish. Once you’re up and running, you’re then able to take advantage of all of our unique features and custom signals.
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What is the Benefit of Personalizing Notifications Without Backend Work?
Personalization is effectively the lifesblood of push notifications. It’s the difference between marketing spam that users swipe away, and relevant information that pique a user’s interest and result in app opens and goal conversions. Mobile devices provide stores of user data – their interests, preferences, social media posts, habitual device usage, etc. – which mobile marketers can use to gain insights on how best to approach users. Personalization means customizing the content of certain notifications, the timing or frequency, what type of products or services you try to sell them, and more.
Personalization is so integral to marketing that consumers have come to expect it. In fact, Accenture found that 91% of consumers were more likely to shop with brands that provide content and recommendations that are relevant to consumers’ personal interests. According to a study by Monetate, 95% of companies saw a 3x increase in ROI in the year after they implemented personalization tactics in their marketing.
Clearly, personalization of notifications is a must. And OpenBack provides more features to personalize and customize notifications – without backend work! – than anyone in the industry. Our 50+ custom data signals help determine the perfect Moment of Delivery, allowing developers to send messages when users are most likely to engage with them. And this can be achieved 100% device-side, without the need to connect to a cloud server for data processing.
What Does Device-Side Mean?
The simplicity of OpenBack’s integration is a result of their hybrid platform. Our SDK is a hybrid of local and remote push, whose default mode uses mobile edge computing to leverage all data on the device itself. This means that segmentation and targeting all happens on the device as well, with no backend integration required.
This makes Openback more versatile and adaptable on many fronts than the traditional mobile engagement platform, where data is sent to a cloud server (APNS for Apple devices, and Firebase for Android) for processing. Not only does this result in real-time, reliable deliverability, it also means your app will be compliant by default with all local data privacy regulations. It also means we can offer dynamic notifications, which can be edited on the device after delivery, as well as an Auto Remove feature. And, in terms of app onboarding, it means that the process is simple and hassle-free on the developer’s end.
Ultimately, there is no need to connect to the server with your users’ data. All information can be stored securely on the device, and you can personalize and segment notifications on-device, rather than sending data to the app backend and on to the cloud server. Moreover, no integration is needed between the CRM and the app, or the CRM and the OpenBack SDK. Everything happens on the device itself, which cuts out all the inefficient back-and-forth between different servers.
The Onboarding Journey and Sending Your First Push Notification
We are confident that you will find OpenBack integration a relatively painless process. To start off, you can sign up for a free 30-day trial period using the OpenBack SDK. Then, to practice working with the OpenBack dashboard and designing notifications, you can download our free OpenBack Companion App. The Companion App lets you test and see the results of notifications and push campaigns. It’s a simple, streamlined way of viewing the effects of personalization, user segments, and metrics.
Next, you will create your first message. This is your first chance to build a push notification from scratch: determine whether to structure it as a dynamic notification, an in-app message, or App Inbox. Try adding rich content, such as images, videos, or emojis. Play around with different types content, and assign Signals to determine its Moment of Delivery. (We recommend using the Now Signal for testing, for instant delivery and quick results.) Remember, this is only a test notification – so it will only be seen by your internal team.
OpenBack Provides Complete Support Throughout the Implementation Process
- Sign up & send a test message – First-timers can try this using the OpenBack Companion app – it’s a testing ground where you can get a feel for working with the dashboard and see the final result.
- Complete workspace – Business and engineering teams can access the workspace to confirm custom setup of the OpenBack SDK, and make sure everyone involved is on the same page.
- Complete integration – The mobile SDKs have been integrated and tested.
- Dashboard training – Once new users have completed the dashboard training walk-through, they can ask any final questions about different features or processes, and an OpenBack team member will clarify things and direct them to resources to download.
- Launch – Your app is released to app stores, and you’re ready to send notifications!
The OpenBack team member assigned to you will be on hand at every step of the way to answer your questions. Following the initial onboarding stages, you will be ready to integrate OpenBack with your app.
Once you have completed the integration process, your OpenBack team member will be available for weekly calls and check-ins. Ultimately, we want to make sure everything is going smoothly and you’re taking advantage of all of the SDK’s features.