News & Events

Last update: December 2021

2021-11-10

What’s New With OpenBack’s Latest SDK and React Native Plugin

To accompany our recent announcement of the launch of our new API, our latest Newsroom post will explore the release of our new React Native plugin. We will take a look at our latest SDK and some of its new features and product updates.

Download our Metrics & Measurement Playbook to learn how to optimize your push campaign!

react native plugin code
Image Source: https://reactnative.dev/

What Is React Native?

The OpenBack platform is built on the 2.0.0 version of the React Native plugin. React Native is a Javascript framework that enables writing natively rendering mobile apps for iOS and Android. It facilitates native development, allowing a single codebase to seamlessly share code across various different platforms. This makes it easy to develop your app for both iOS and Android at the same time.

React Native is similar to the React framework for developing webpages to be viewed on a browser. However, it uses mobile UI components, meaning it enables developers to build production-ready mobile apps.

React Native Plugin Provides Full Extended Support for All OpenBack Features

This latest v4 SDK provides full extended support for all of OpenBack’s unique features. This includes our custom events, user segments, topics, and our 30+ data signals.

Custom Events and User Segments

An event is an action taken by the user at a particular moment on the device-side, which can then be used as a signal to catalyze a notification delivery. The OpenBack platform facilitates passing existing or new events to the OpenBack SDK on the client side. This makes advanced push notification campaigns simple and intuitive.

OpenBack custom segments

With OpenBack, your app can set custom segments (which our competitors call “tags” or “attributes”) and use them to deliver a message. This allows you to target the right users with the right segments or events. In order to achieve this, the value set by the mobile app must match the value set in the push notification. You can set this up through the OpenBack Dashboard or OpenBack API. You can also include the values set in your content for personalized messages.

Topics

OpenBack’s suite of topics supports notification categories and channels. This enables users to effectively choose what subjects they would like to learn more about, by subscribing to different themes. This can happen either on the user’s end in a pubsub style, or on the app backend.

In iOS devices, the topics feature builds on what iOS calls “Categories. For Android devices, it builds on what Android calls “Channels,” while adding capabilities to Firebase topic messaging.

Signals

Because of our device-side data leveraging framework, OpenBack offers 37 data signals (what other platforms call “triggers”) that inform the app backend that a notification should be delivered.

The OpenBack suite of signals covers a wide range of device-side contextual data points. These include conditions of the device itself, such as battery power, Wi-Fi signal, ringer volume, whether the lockscreen is engaged, whether the headphone jack is in use, etc. It also includes a range of machine learning signals, including the DeviceDecisions Machine Learning signal, which creates an algorithm from users’ behaviors on-device to predict their schedule and behaviors in real-time, taking into account changes in their behavior pattern. This particular data signal has seen a 39% jump in click-through in apps that enable it.

push notification funnel

OpenBack Metrics and Measurements

OpenBack’s use of device-side data processing enables our platform to provide developers with full insights on metrics of your push notification campaign. What’s more, our dashboard lets you access a complete visualization of the push funnel that enable developers to track the following metrics on a rolling 30-day basis:

  • Installs
  • Active devices
  • Audience
  • Monthly Active Users (MAU)
  • MAU directly resulting from push

Ultimately, metrics provide benchmarks for developers to track their progress, perform A/B testing, and optimize their push campaigns for maximum revenues.

To learn more about OpenBack’s metrics, or about the many other features that our use of the React Native plugin framework enables, contact one of our experts for a free demo.

You can also download one of our whitepapers, playbooks, or case studies here.

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