Brainstorming Best Push Notification Ideas for 2021
Push notifications are a crucial part of any mobile marketing campaign. Whether for an app, a mobile game, or a brand that’s looking for some extra mobile engagement, push notifications are the most effective next-gen tool for communicating effectively with users. But to the novice mobile marketer who doesn’t know where to begin, designing a push campaign can be a daunting process. Studies are showing that most most apps would benefit of sending more push notifications, but they have to be the RIGHT push notifications. And this can vary between different categories of app, and every between different segments fo users. Keep reading for some great examples of push notification ideas to kick things off on the right foot in 2021.
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What Do the Best Push Notifications Have in Common?
First of all, it can be helpful to get ideas from what other push notifications are doing right. While there are limitless ways you can reach out to users via push, there are a few traits that all successful notifications share.
Perfect Moment of Delivery
Sending your notification at the right moment can be the difference between a notification being clicked on or ignored. Conversely, if you send your notification at the wrong moment, that can be a serious annoyance to your user. OpenBack’s patented hybrid platform uses mobile edge computing and device-side delivery to allow for highly reliable deliverability, allowing marketers to schedule notifications for times that are beneficial to users.
Call to Action
No push notification should be a dead end. Each one should offer the potential for a user to take a further step. This could be clicking on a deep link to bring them to a page in your app – for example, to an item in your shop to purchase. Or it could simply be inviting them to reflect on a piece on information conveyed in your message – breaking news, or an update on a purchase order, e.g. Either way, it should deepen their relationship with your brand in some way.
Fill a Need
On a similar line of thinking, your notification shouldn’t just be empty noise. The information they communicate, or the action they invite the user to take, should both:
- Align with the service your brand provides
- Fill a need the user has
It should fulfill both your brand’s goals (leads to clicks, goal conversions, revenue, etc.) as well as your user’s goals (provides information, entertains, answers questions, etc.)
This is the Golden Rule in the mobile marketing industry. And yet so few push notifications do this. Even the small step of addressing your user by name can result in a bump in click-through. Let alone tailoring notification content to user’s unique interests and preferences, based on their on-device data.
Push Notification Ideas, Now You Know the Basics
Every category of app or game is going to have a different way of engaging its users. So when designing your campaign and writing your content, keep in mind who you’re speaking to. What are their ages, locations, interests, and other demographics? What service or utility are they using your app to provide? Remember, your app is meant to make things easier for the user, not more stressful. You should be keeping UX in mind at all times.
Send them a notification to ease their onboarding process. This could come in the form of an in-app message directing them to a walk-through of all your app’s features. Or it could be a reminder to come back and complete their profile if they leave it unfinished. And once your user has had a chance to use your app and experience a few of its features, send a pre-permission notification to iOS users. This is a way to prepare your user for the OS opt-in request. Explain the value of receiving notifications… use visual and/or video content to demonstrate what notifications might look like, etc. The important thing is to use this chance to educate your users. Get them off to a good start, so they can take advantage of your app’s features in full.
Building a Relationship With Users
In the early period of your user’s lifecycle, you want to set the stage for a long-term relationship. Use notifications to keep your app fresh in their mind, and build habitual use. Send them a notification at the same time each day, so they become accustomed to opening your app on a daily basis. If your app includes in-app purchases for monetization, send them a discount code early on. (Users who make purchases early on in the lifecycle tend to make more purchases, and for greater amounts of revenue, later on.)
Drive Purchase Conversions
As your relationship grows, and your insights on your user grows, you will be able to send them more personalized suggestions for items to buy. This is as true for eCommerce apps – suggest items that complement past purchases, rather than trying to push for a repeat buy – as it is for mobile games. Depending on your user’s gaming style, you can suggest different skins or cosmetics, armor, or subscription passes. Send users limited-time deals on purchasing in-game currency. Or you can direct them to a “Wheel of Fortune” that they tap on for a free prize, to give them the taste. For users with abandoned shopping carts, remind them with a notification to come back to the app and follow through with their purchase.
Build Your App Ecosystem
As your relationship with your user matures and they are reliably engaging with your app and generating revenue, use push notifications to take things to the next level. If relevant, you can use a notification to reward them for their loyalty. Reward them with currency, or direct them to bonus content or an extra level of your game, or bump them up to a higher-tiered subscription. Invite them to install partner or sister apps with OpenBack’s cross-app install feature. Or to share their high scores on their social media, or to invite their friends to install your app as well.
The cost of user acquisition far outstrips the cost of user retention. So it’s always best to try to keep the users you do have, rather than acquire new ones. If your metrics show that a user’s at risk of churning, auto-send a notification that renews until they click on it. Or ask them for feedback in hopes that they let you know what was unsatisfactory about their app experience. As a last-ditch effort, offer a discount code or some other small freebie. If all goes well, this will jumpstart their taste for using your app.
OpenBack provides full support to developers at every stage of their push notification journey, from complete metrics to maximize your Return on Push, to our Content Tutorial that gives you tips and strategies on how to write effective content. For more ideas on how to use push notifications to boost user engagement and turbo-charge app revenue, get in touch with one of our experts.