Top 10 Mobile App Influencers and Thought Leaders You Should Follow
Building off our previous blog post, Top 15 Mobile App Marketing Blogs and Other Resources for 2021, we have curated a list of the mobile app industry’s top 15 influencers. These are the thought leaders you should be following for key insights into the trends and breaking news of the exciting world of the development and marketing of mobile apps. Since marketing is such a dynamic and diverse field, there is a lot of crossover between the work these high-profile personalities do in the mobile app marketing field and other branches of digital marketing. But either way, they are definitely names you should follow and keep on your radar.
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1. Peggy Anne Salz
Without a doubt, Peggy Anne Salz is a powerhouse in the mobile app thought leader scene. She has been named one of the world’s most important mobile marketing influencers by multiple publications, including the Mobile World Congress. She is a senior writer at Forbes, has written nine books, and has contributed her insights on mobile apps and user engagement to other highly reputable publications, including the Harvard Business Review. Salz is also the founder and Chief Analyst at the website MobileGroove, which is a treasure trove of interviews, podcasts, articles, and other resources to educate yourself about the mobile app industry.
2. Andy Carvell
Andy Carvell is the co-founder of Phiture Mobile Growth Consultancy, and creator of Mobile Growth Stack, a publication which provides insights on scaling mobile apps, and helps founders strategize on how to grow their user base. He has over 18 years of experience in the mobile industry, having worked as a mobile game developer and SoundCloud growth lead. He also has a considerable career in public speaking, where he shares his experience on mobile app growth and its challenges.
3. Brian Solis
Brian Solis is an OG in the digital and social marketing realm, and was a key figure in shaping it during early stages. Now, he’s a leading analyst in the mobile app industry and has won awards for his books and global keynote speeches. In particular, he has tremendous insights in terms of innovation and anticipating future trends, and has had particularly eye-opening takes on technology in light of the the global COVID-19 pandemic as well as environmental sustainability.
4. Andrew Chen
Andrew Chen has likewise had a prolific career, previously working as lead of Rider Growth at Uber and specializing in user acquisition and experience, churn, and notification marketing. He has also fomented the growth of such brands as Barkbox, Dropbox, Grovo, and Product Hunt. Moreover, he is currently a partner at Andreessen Horowitz, a venture capital firm that invests in consumer startups. He has over a decade’s experience writing, and curates all of his writing plus guest posts on his website. A crucial resource for anyone working in mobile marketing or engagement.
5. Luke Wroblewski
Luke Wroblewski is currently Product Director at Google, with over 26 years of leadership experience in the digital industry. He has designed and built software that is used by billions of people around the globe, and has co-founded both Polar and Bagcheck. (Sold to Google and Twitter respectively.) In addition to publishing three books on web design, he has spoken at many conferences and led multiple workshops globally. He also runs a product strategy and design consultancy, LukeW Ideation and Design.
6. Nir Eyal
Nir Eyal is an angel investor, and the bestselling author of the book Hooked: How To Build Habit-Forming Products. He is also the bestselling author of Indistractible: How to Control Your Attention and Choose Your Life. As his writings attest, he is clearly an expert at crafting self-perpetuating business plans. His articles have been published by high-ranking publishers such as the Harvard Business Review, TechCrunch, The Atlantic, and Psychology Today. Plus, he writes about his thoughts and insights on the intersection of tech, psychology, and business on his blog.
7. Benedict Evans
With previous careers in equity research, strategy, consulting, and venture capital, Benedict Evans is now an independent analyst. His forte is data analysis as it applies to the mobile app developing industry, and as a thought leader he communicates his ideas through various articles, his newsletter, and presentations at tech conferences around the world. He is also a venture partner with Mosaic Ventures and Entrepreneur First.
8. Maribel Lopez
Maribel Lopez is the founder of Lopez Research, a market research and strategy consulting firm that tracks trends in the technology sector, including AI, cloud computing, mobile devices, and IoT. 10 of her clients are Fortune 30 companies. She is also a co-founder of Emerging Technology Research Council, a community of technical leaders. She is the author of the book Right Time Experiences: Driving Revenue With Mobile and Big Data, and is absolutely an influencer for you to follow if you want to know the latest in the world of monetizing mobile apps and games.
9. Harry McCracken
Harry McCracken is the technology editor for Fast Company, and a leading influencer in the realm of predicting future trends in the tech industry as well as mobile app development. Previously, he has also worked as editor of Time magazine, Technologizer, and PC World, and he has built a follower base of over 87,000 readers. Although not himself a developer, investor, or mobile marketer, he has his thumb on the pulse of all these industries and more. You can sign up for his newsletter Technologizer here.
10. Scott Brinker
Scott Brinker is the VP of Platform Ecosystem at HubSpot, and besides that is the author and editor of the Chief Marketing Technologist Blog. Brinker’s incredibly popular blog curates articles, interviews, and other resources on developments and insights into the intersection between the marketing and technology industries. He frequently invites other mobile app thought leaders and mobile marketers on to talk about future marketing trends and management approaches. For anyone with an interest in martech, it’s a must-read.