Last update: May 2021

4 mins to read - 2020/11/13

Have a Happy Thanksgiving With These Festive Push Notifications

It’s November! We’ve made it through almost another year. Kids are back in school, Halloween is over, and most likely holiday decorations are up already. But the winter holiday season is still a month away, and you know what that means… Thanksgiving! So baste a turkey, roast some yams, and gather your family close together (well, not too close because, you know, COVID…) for a night of giving thanks, arguing politics with your elderly relatives, and then falling asleep while watching the Super Bowl. And for mobile apps, Thanksgiving can be a good opportunity to engage users and share some festive spirit through push notifications. Check out a few of our top tips for spreading season cheer via push!

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1. Get into the Festive Spirit in the Runup to Thanksgiving

Businesses can see Thanksgiving as a writeoff, as it’s not as commercialized as Halloween or Christmas. But there’s a lot of preparation that goes into Thanksgiving, and in the weeks running up to it you can send push notifications to let your users know you’re there to support them. For example, eCommerce apps can send notifications alerting users of sales in must-have items for Thanksgiving dinner. This could include promotions for the necessary food items. (Turkey, mashed potatoes, cranberry sauce, pumpkin puree, etc.) Restaurants or food delivery apps could also offer pre-cooked Thanksgiving dinners for households that just don’t have the bandwidth to cook.

2. Set up a Mobile Turkey Hunt

This one requires some elbow grease to design, but it can be a fun, seasonal way to boost app engagement. Get app users in a particular city to turn on their notifications, and then go on a hunt for a replica of a turkey hidden somewhere in their region. Send them Thanksgiving-themed clues via push notifications over the course of 48 hours. Then, the first 10 users to scan a QR code located on the bird will receive festive prizes. Yes, it’s somewhat off the wall as marketing campaigns go. But it’s also a great way to grow your contact list and get people talking about your brand.

3. Thanksgiving Content for Kids

Free content can be a great way to get people to open your app and engage with it. And Thanksgiving is a holiday where hordes of little nieces and nephews, tired of being relegated to the kids’ table, start to get rowdy. Offer your users some Thanksgiving-themed content to keep children out of their hair.

Send users a push notification offering some Thanksgiving crafts for the kids. For example, the classic hand-tracing turkey cutout, or a pattern to make pilgrim hats out of construction paper. Or you could even design some print-out pages of the first Thanksgiving dinner for the kids to color in.

Content for adults is also a possibility, such as seasonal blog posts or flash games. Or you could even send them a notification linking to recipes for Thanksgiving foods or cocktails!

4. Discounts for Seasonal Items

Don’t let Black Friday have all the fun! Thanksgiving is the ideal time to drum up some shopping excitement with limited time offer discount codes. This can obviously be applied to food and beverage products, but there’s a lot of space to be creative here. Any autumnal themed home decor items – gourds, candles, soaps, towels, you name it – are good to go for a clearance sale.

Don’t forget Super Bowl themed items as well! Sports-themed eCommerce apps can push discounts for footballs, Super Bowl jerseys, and so on.

5. Send Users Push Notification Tips for a Healthier Thanksgiving

This works especially well for health apps. We all know that Thanksgiving is a time of excess and indulging. And between the glazed ham, gravy, buttery mashed potatoes, and various different kinds of pie, it can be a nightmare for the health conscious. So send them tips via push notification for some healthier Thanksgiving alternatives. For example, try cooking with olive oil instead of butter. Or cut the amount of sugar you add to dessert recipes in half. (Trust me, no one will notice.) Or bake biscuits with whole wheat flour instead of white flour.

We’re not saying you have to give up on the roast turkey and stuffing… just maybe offer your guests the option of a vegetarian nut loaf as well.

6. Encourage Them to Appreciate the Small Things

Thanksgiving, after all, is a time to be thankful for the things that have gone right in the past year. (In the case of 2020, if nothing else we can be thankful that it’s almost over…) But amid the stress of cooking and setting up, it can be helpful to provide users with a small moment of mindfulness. Remind them via push notification to set up Skype or Zoom calls with relatives for a socially distanced Thanksgiving dinner. Ask them to think about the top 5 things they’re thankful for this year. It’s a friendly gesture, and besides that can help users associate your app with positive, holiday feelings.

Happy, healthy Thanksgiving from all of us at OpenBack!

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