Last update: May 2021

2 mins to read - 2020/01/14

The Best Ways To Send Videos With Push Notifications

A well timed video message can be one of the most effective methods of engaging with your users. Whether you’re advertising a current promotion or showcasing the latest news, video messaging is used to quickly and effectively update your users. But before you send out a video message, ask yourself these questions:
  • Why should your users care about this video?
  • What does the video tell someone that is interesting?
  • What would you like them to do after the video?
  • How long will it be?
  • Who are you sending it to and when do you want it to deliver?
  • When the user receives this notification, where will it bring them?
There are several different ways to send great video notifications to your users via push and in-app messaging. Some of those methods are shown here, and you can get further into the details further down.
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Video Hosting Platforms

Using online hosting platforms such as YouTube or Vimeo can make your life easier as anyone can upload videos, which are hosted by the platforms at little to no cost. Using this method allows you to:

  • Use the provided video player from YouTube/Vimeo etc.
  • If you’re a partnered user of the video platform players, the views on the video can generate revenue.
  • The user has a history of the video and can return to view it later.

The downside of uploading your video onto YouTube or Vimeo is that it leaves you little room for customization. It also won’t bring the user directly back to your app, which is often a key goal. If this is a dealbreaker for you, you may want to consider hosting your own video.

Delivering a push notification that includes a link to a video on a video platform through a notification is a quick and easy way to engage with your users. It is especially useful if your YouTube/Vimeo account contains more content for the user to view. A well thought out notification can introduce brand new users to even more content and information about your app.

Hosting Your Own Videos and Sending Video Notifications

Hosting your own videos gives you full control over the content and the accessibility of the video. One benefit of hosting your own videos is that you will be able to send the video as an in-app message including deep links to help the user end up or do something next after the video. This method will display the video in an overlay on top of your app and when the user closes the video they’ll return to your app’s main screen.

Using this method with OpenBack enhances the user experience even further, as OpenBack’s device-side technology pulls down the video data in advance in the background and caches it to the user’s device. This allows for seamless full HD quality video to display whenever the message delivers, regardless of whether or not the user has a data connection. This method has given our customers the power to send sponsored videos to their users. They can do this from the top of a mountain at a skiing championship, or even in-flight information while they travel.


For more information on sending video notifications with OpenBack, check out our this section in our docs.

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