Last update: May 2021

3 mins to read - 2019/06/10

What To Expect From the iOS 13

With WWDC 2019 taking place over the past weekend, Apple has announced its new operating system, iOS 13. It has a lot of exciting new features to play with, many of which will affect how push notifications can be sent and received. In some aspects, iOS looks like it’s evolving to be more like Android in terms of how it treats push notifications, which is great news. Meanwhile, let’s take a look at a few of their high-profile changes, and what you can expect from your system upgrade, which should go live sometime in the fall.

Download our FREE Mobile Marketing Playbook to perfect your user engagement game!


iOS 13 Dark Mode

iOS 13 will be offering a system-wide dark mode (previous Apple operating systems only offered a smart color inverter), which will switch your phone display to a black background with white text. There are a few, subtle benefits to switching your phone to dark mode, which is already offered by Android phones. For one, it can save your eyes from the strain of staring into a bright OLED screen for however many hours. It can also save battery power.

To enable dark mode, select the option from your phone’s Control Panel, and it will implement a black background on all native apps as well as apps that support it. Other features that have been improved include Face ID, which is 30% faster. The iOS keyboard now supports typing by swiping from letter to letter, another handy feature Android phones have already introduced.

Updated Apple Apps in iOS 13

Various native apps will enjoy upgrades with iOS 13:

  • Safari – Offers options to change size of text and other website settings
  • Mail – Rich text editing
  • Notes – Gallery view and folders
  • Reminders – Add tasks on new quick type bar, add indented subsections of tasks, tag people
  • Music – Lyrics scroll across the screen when you listen to songs
  • Apple Maps – Capacity for sharing your lists, favorite places, ETA, etc. with friends; Maps data will be upgraded using Apple’s own data for the US, other countries to follow

A shiny padlock, signifying data privacy

Privacy Features

In light of recent concerns about privacy and the treatment of personal identifying information, Apple has upgraded its OS to allow people more control of their data. With iOS 13, they will be more informed about the sensitive data that gets utilized by apps (e.g. location, WiFi IP and SSID, etc.) and they can opt whether or not to allow access.

Apple are also updating their location tracking in apps, allowing users to share their location with an app just once. Third-party developers will no longer have the capability to share details about users’ Wi-Fi network or Bluetooth signal.

iOS 13 will also offer a “Sign in with Apple” option for signing into apps, which will allow users to have one umbrella account that will sign them in to all of their various profiles without sharing personal information.

Other Improvements

iMessaging has been lagging behind other instant messaging services, but Apple have upgraded it to provide a more seamless, personalized experience. First of all, users will be able to create their own avatars to use as profile pictures, and they’ll be able to control who sees it. It will also offer advanced customization options and a sticker-making feature for Memoji.

The camera will also get more professional, with a customizable portrait lighting effect and buttons to control saturation, highlights, shadows, and more. This will apply to both photos and videos. There will also be more features for navigating your photo and video folders, offering better organizational aides and highlights from the past years, months, and days.

There are plenty of other small tweaks, including upgraded voice software for Siri and the ability to control third-party apps, expanded use cases for AirPods, including the capability for two sets of AirPods to listen to the audio from one device, and more personalization options for the HomePod.

Overall, the iOS looks like it’s going to have a good amount of changes that may affect the push notifications industry, especially with regards to data privacy and location permission settings. However, given the iOS 12 introduced the notification center, which allowed apps to send notifications in “stealth” mode, it is still worth hoping that Apple may ultimately evolve towards a notification, opt-out approach like Android.

Download our FREE Mobile Marketing Playbook to perfect your user engagement game!


Translate »