What’s New With the iPhone 11, Pro, and Pro Max Models?
The global community of Apple fans are losing their minds today, as Apple have given us a glimpse of their new iPhone 11, as well as premium smartphones iPhone 11 Pro and iPhone 11 Pro Max.
What are people saying about the new device models?
Download our Mobile Marketing Playbook to perfect your user engagement game!
iPhone 11 Price… Yikes!
The standard iPhone 11 comes in at a price starting from $699. And at $999 for the iPhone 11 Pro and $1,099 for the iPhone 11 Pro Max, the privilege of flashing the Apple logo does not come cheap. Memes about selling kidneys are already proliferating on social media.
— Syaza M. (@oohsyzm) September 11, 2019
But aside from brand recognition, what is the basis of these hefty price tags? What are the new features and technical upgrades that make these three models worth what we’ll be paying for them?
iPhone 11 Pro Camera Lenses
The most obvious aesthetic and functional change for the iPhone 11 Pro and Pro Max is its three separate camera lenses on the back. This has been getting a lot of sass on social media for being overkill, as well as complaints from those with trypophobia (fear of multiple small holes). However, in actuality the camera capabilities look to be very exciting, especially for those wishing to use their iPhones to take professional-quality photos and videos.
The three different lenses offer three different camera modes:
- Telephoto: 12-megapixel telephoto camera with 52-mm focal length and f/2.0 aperture
- Wide: 12-megapixel wide camera with 26-mm focal length and f/1.8 aperture
- Ultra-Wide: 12-megapixel ultra-wide camera with 13-mm focal length and f/2.4 aperture
The three cameras also include a night mode for low-light settings, plus optical image stabilization. This is in addition to its incredibly advanced video capabilities, offering up to 60 frames per second as well as high pixel density and professional video editing tools. The ultra-wide camera offers a 120-degree range of view for panoramic photos, and there is also a 30% brighter flash and an optimized, 12-megapixel front-facing camera. All in all, this is the most advanced photo and video technology ever before seen in an Apple phone.
Another interesting feature that won’t hit the device until a software update down the line is Apple’s “Deep Fusion,” which uses machine learning to combine different nine different variations of the same image – four short-exposure and five long-exposure – to produce better-looking photographs.
Other Hardware and Structural Features
Type “planned obsolescence” into your search bar and “Apple” is the very first word that shows up. However, it looks like they might be trying to shake off that connotation with the iPhone 11. If their launch video is anything to go by, the device is going to be pretty durable. The model is made of anodized aluminum and tough glass, with a stainless steel band for structural support. It will also be dust and water-resistant.
Apple also looks like they’re taking on a common complaint about their devices. Their new, optimized battery life gives users five more hours in the standard life cycle of a new battery. What’s more, their A13 chip has a faster GPU, CPU, and neural engine of any of the previous iPhone models.
iPhone 11 Privacy and Security Features
Employing the iOS 13 security features and facial ID, Apple claims this is their most secure phone yet. Their new and improved facial ID works 30% faster, and can recognize users at a wider range of angles. If you’re not sold on using facial ID or touch ID, you can opt to unlock your device with an alphanumeric code.
And as to all the personal data Apple collects, you can rest assured that Apple isn’t selling that data to third party marketers or other organizations. All your data remains under your ownership – not even the iCloud receives your data for storage. Aside from this, Apple doesn’t seem to have included any specific new features for heightened security.
Overall Thoughts and Takeaways
It’s certain many people enamored with the Apple brand will flock to buy its latest model. However, its lack of 5G, which Samsung phones are already offering, may lead the more discerning customer to wait for something better to come along. Many have expressed surprise that Apple hasn’t been more proactive and innovative with regards to data security, especially after the FaceTime scandal earlier this year. It came to light that by FaceTiming a contact you could listen to them over their microphone, even if they didn’t pick up.
Other critics point out that the iPhone 11’s new features are nothing that other models of phone haven’t done before. Apple’s upgrades are starting to seem less like innovation and more like trying to keep up with the competition.
Ultimately, the iPhone 11’s strongest selling point are its three, professional-grade cameras. These will appeal to photographers and film aficionados who want an all-in-one device of professional caliber. It’s doubtless the new iPhone will do wonders for short films and other creative endeavors in the coming months.
If you’re interested in reading more about recent iOS and iPhone news, check out these blog posts:
Calculate how much your revenue would increase per month using OpenBack: