100% Compliant Mobile Engagement for Kids' Mobile Apps
Data Privacy Compliance for Kids
Required for all mobile apps kids may use
US FTC COPPA Fines
Maximum civil penalty per violation
EU GDPR-K Potential Fines
Greater of €20m or 4% turnover with lawsuit framework
Compliantly Deliver Notifications Without Parental Consent Flows
Unique device-side solution means content and rules are collected by the app and stored on-device, and no data ever needs to be transferred off the device.
Full Personalization & Segmentation
All Personal Data Stays on Device
Each app install collects the latest message campaigns & rules, stores and personalizes on-device, and then delivers at the right moment for each user.
Apps Must Get Parental Consent Before Collecting Any Kids' Data
Apps that collect personal data fall typically under the jurisdiction of two laws: in the US, the Children's Online Privacy Protection Act (COPPA) of 1998; and for the EU, the General Data Protection Regulation (GDPR) of 2018, which has specific requirements for kids called GDPR-K.All other conventional push notification vendors require collection of the push token to send push notifications, which the FTC considers to be personal data under COPPA (FTC COPPA FAQs, section J.9.), and so apps must get parental consent first. OpenBack does not require the push token to deliver notifications, given our device-side approach using local notifications.
Segment Groups of Users
All segmentation rules are set in the dashboard, and then collected by each app where the business rules are applied on device, without ever needing to collect that data.
Personalize Message Content
Message templates can be personalized in real-time on device based on any attributes you like.
Parental Consent Flow Support
Explicit device-side support for users completing parental consent flows, so only those users can then get specific messages from your backend systems using a S2S connection.
Data Compliant Push Notifications
School of Dragons lets users join Hiccup, Toothless, Astrid, and the rest of the Vikings in School of Dragons, a massive 3D world, where they can play in the DreamWorks Animation “How To Train Your Dragon” universe with all their favorite dragons and Viking friends.
This app implemented personalized and segmented push notifications using a COPPA compliant device-side approach, which doesn't use iOS APNs or Android FCM at all, delivering significant engagement and IAP increases.