OpenBack is the only Mobile Engagement Platform that uses Device-Side Decisions and Mobile Edge Computing (MEC)

KPI-Obsessed businesses can grow aggressively and stay compliant.

Unlike traditional mobile engagement and push notification vendors & providers, this unique solution
uses a hybrid of remote and local notifications to give more control and solve reliability,
delivering highly personalized feature-rich notifications that have impact. Works alongside any existing push notifications.

USUAL APP

Push Notification

  • Server Side Transactional & Campaigns
  • Delivered anytime, if at all
  • Metrics only tracked on server side send and app open

Delivery Rate

100%

85%

66%

34%

1 day 1 week 4 weeks 8+ weeks

Click Through Rate

~4%

SMART APP

Dynamic Push Notification

  • Always Delivered
  • Best Moment of Delivery
  • Full notification funnel metrics
  • Rich and engaging content

Delivery Rate

100%

100%

100%

100%

1 day 1 week 4 weeks 8+ weeks

Click Through Rate

~16%

~16%

Click Through Rate

+31%

Push Opt-In

OpenBack’s patent pending device side approach, radically improves push notifications by adding edge computing and machine learning through our device-side decisions technology.

Conventional Push Send

Dynamic Push Delivery

This approach means the app on your users mobile device controls, updates and tracks
delivering the push notifications and in-app messages
at the perfect moment, instead of just receiving push notifications from the cloud.

https://openback.com/wp-content/uploads/2018/12/bottom-smart-push-img.svg

Mobile Edge Computing & Machine Learning

OpenBack’s device-side decisions and dynamic push notification technology is patented under US Patent No. 10,638,279 with patent pending in Europe (#EP16178669.4).

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