Playbooks & Whitepapers

OpenBack is the only Mobile Engagement Platform with Dynamic Notifications and Device-Side Decisions

KPI-Obsessed businesses can grow aggressively and stay compliant.

Unlike traditional mobile engagement and push notification providers,
our unique solution delivers highly personalised feature-rich notifications every single time
and even works alongside existing conventional push notifications.

USUAL APP

Push Notification

  • Server Side Transactional
  • Delivered anytime, if at all
  • Metrics only tracked on server side send and app open

Delivery Rate

100%

85%

66%

34%

1 day 1 week 4 weeks 8+ weeks

Click Through Rate

~4%

SMART APP

Dynamic Push Notification

  • Always Delivered
  • Delivered at Perfect Moment
  • Full notification funnel metrics
  • Rich and engaging content

Delivery Rate

100%

100%

100%

100%

1 day 1 week 4 weeks 8+ weeks

Click Through Rate

~16%

~16%

Click Through Rate

+31%

Push Opt-In

OpenBack’s patent pending device side approach, radically improves push notifications by adding edge computing and machine learning through our device-side decisions technology.

Conventional Push Send

Dynamic Push Delivery

This approach means the app on your users mobile device takes control of delivering the best notifications
at the perfect moment, instead of just receiving push notifications from the cloud.

https://openback.com/wp-content/uploads/2018/12/bottom-smart-push-img.svg

Mobile Edge Computing & Machine Learning

OpenBack’s device-side decisions and dynamic push notification technology is patented under US Patent No. 10,638,279 with patent pending in Europe (#EP16178669.4).

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