OpenBack is the only Mobile Engagement Platform that uses Device-Side Decisions and Mobile Edge Computing (MEC)
KPI-Obsessed businesses can grow aggressively and stay compliant.
Unlike traditional mobile engagement and push notification vendors & providers, this unique solution
uses a hybrid of remote and local notifications to give more control and solve reliability,
delivering highly personalized feature-rich notifications that have impact. Works alongside any existing push notifications.
USUAL APP
Push Notification
- Server Side Transactional & Campaigns
- Delivered anytime, if at all
- Metrics only tracked on server side send and app open
Delivery Rate
100%
85%
66%
34%
Click Through Rate
~4%
SMART APP
Dynamic Push Notification
- Always Delivered
- Best Moment of Delivery
- Full notification funnel metrics
- Rich and engaging content
Delivery Rate
100%
100%
100%
100%
Click Through Rate
~16%
~16%
Click Through Rate
+31%
Push Opt-In
OpenBack’s patent pending device side approach, radically improves push notifications by adding edge computing and machine learning through our device-side decisions technology.
Conventional Push Send
Dynamic Push Delivery
This approach means the app on your users mobile device controls, updates and tracks
delivering the push notifications and in-app messages
at the perfect moment, instead of just receiving push notifications from the cloud.
Mobile Edge Computing & Machine Learning
OpenBack’s device-side decisions and dynamic push notification technology is patented under US Patent No. 10,638,279 with patent pending in Europe (#EP16178669.4).
