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Whitepaper: Reliability in Push Notifications (Delivery & Metrics)

To the end user, push notifications may not seem noticeably different from marketing communications via SMS or email. However, from a mobile app’s end, push notifications are an enormous improvement in terms of reliability and sophistication to SMS.

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Playbook: OpenBack Mobile Marketing - 2020 Best Practices

For a definitive compilation of push notification best practices download the OpenBack Mobile Marketing Playbook 2020.

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Whitepaper: The Radical Evolution of Data Privacy in Push Notifications

The crux of all this is that the way we interact with the digital world is changing. Our understanding of digital privacy is also changing, but there are different regulations in different parts of the world. How does this impact push notifications?

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Case Study: Dreamworks JumpStart Games - School of Dragons

School of Dragons lets users join Hiccup, Toothless, Astrid and the rest of the Vikings in School of Dragons, a massive 3D world, where they can play in the DreamWorks Animation “How To Train Your Dragon” universe with all their favourite dragons and Viking friends.

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Top 9 Strategies To Improve Your Push Notifications

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OpenBack DeviceDecisions Signal Results in +39% CTR for Notifications

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Push Notification Click-Through Rate (CTR) for Casual Gaming

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Return on Push Notifications Is All That Matters - Otherwise Why Bother?

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Android 12 Developer Preview Shows Widgets, Changes in UI and Privacy

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Top 10 Mobile App Influencers and Thought Leaders You Should Follow

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Return on Push: How OpenBack Gets You More for Your Money

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How Is Apple Changing Its Approach to IDFA With iOS 14?

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