Our latest Playbooks, White papers and Case Studies

Thought leadership & industry insights. Take a look!

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Case Study: Dreamworks JumpStart Games - School of Dragons

School of Dragons lets users join Hiccup, Toothless, Astrid and the rest of the Vikings in School of Dragons, a massive 3D world, where they can play in the DreamWorks Animation “How To Train Your Dragon” universe with all their favourite dragons and Viking friends.

OpenBack Playbook: Using Metrics & Measurement to Maximize Return on Push

OpenBack has a new approach to mobile engagement. Our hybrid mobile engagement platform uses mobile edge computing and machine learning to make use of device-side data, where the entire process can take place locally on the device itself. This has many benefits, as we will explore in this playbook.

Playbook: OpenBack Mobile Marketing - Best Practices

For a definitive compilation of push notification best practices download the OpenBack Mobile Marketing Playbook.

Whitepaper: Reliability in Push Notifications (Delivery & Metrics)

To the end user, push notifications may not seem noticeably different from marketing communications via SMS or email. However, from a mobile app’s end, push notifications are an enormous improvement in terms of reliability and sophistication to SMS.

Whitepaper: The Radical Evolution of Data Privacy in Push Notifications

The crux of all this is that the way we interact with the digital world is changing. Our understanding of digital privacy is also changing, but there are different regulations in different parts of the world. How does this impact push notifications?

Case Study: Geztio

How Gezt.io’s intelligent mobile platform streamlined ordering and purchasing processes at festivals and optimized tourists’ experiences of cultural events with contextual, data-triggered dynamic notifications...

Case Study: Ultimate Rugby

How the Ultimate Rugby mobile app uses OpenBack to boost retention and minimize churn as they bring users tier-one rugby information in real-time – including season schedules, live scores, and social media and player interaction...